Survey Says: You Like Us, You Really Like Us

Many Suggested Improvements Already Under Way

Newsflash: Readers really like School News Network for news about students in their school districts that other media just doesn’t cover. And your No. 1 suggestion for improvement: you want to see your district front and center in our email headlines.

Our second annual anonymous reader survey — developed and conducted for the second year by Grand Rapids marketing firm Gartner & Associates LLC — confirmed our readership is going up. Three-fourths read SNN every week, including 76% of both parents and school staff. Moreover, almost all read SNN every month, including 95% of parents and 96% of school staff.

These percentages are significantly improved from the 2014 SNN Reader survey, especially for reading SNN every week.

“Typically, education seems to get a bad rap,” one reader wrote. “I appreciate SNN highlighting hard-working teachers, parents and students and the good work they do.”

Like last year, you gave us fabulous input about how to make School News Network better. We want you to know we’ve taken that insight seriously, and have already started making improvements, such as soon giving you the option to receive our email Headlines customized to your preferred district, and making it easier for you to participate, give feedback and submit your own story ideas by moving that link to the more visible top right of our homepage.

Going into our third year, what we heard overall is that we have proven our value to you as a trusted source for news, features and issue articles that impact your schools, your staff and your students. More and more, these articles by our small team of professional journalists are being picked up by major media. And our reach is growing, which means people all over the world are reading about the good work Kent ISD schools do every day.

You can see survey results highlights by clicking here. We’ll also be postingour responses to more of your suggestions on Facebook — like us by clicking here.

Morgan Jarema
Morgan Jarema is a Grand Rapids native and a product of Grand Rapids Public Schools, including Brookside and West Leonard elementaries, City Middle/High School and Ottawa Hills. She found her tribe in journalism in 1997 and has never wanted to do anything but write. For 15 years she was a freelance journalist for The Grand Rapids Press, covering local schools and government, religion, business, home & garden and lifestyles. She and her husband, John, think even those without kiddos should be invested in their local schools and made to feel a part of them. Read Morgan's full bio

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